What Types of Personal Data We Collect
The types of personal data we collect may include but not limited to:
(a) your title, name, gender, telephone number, email address, home, mailing, billing, delivery address or other contact information, your day and month of birth, your payment or credit card information, username and password, and other personal data you voluntarily provide to us; and
(b) IP address, real-time geographic location data, browser settings, browsing records, referring websites, and other internet log on information of your computer, mobile, or other electronic/communication devices.
How We Collect Personal Data
(a) when you shop at our online or physical stores;
(b) when you participate in our events or promotions;
(c) when you apply for or use our membership card or participate in any of our loyalty or promotion programs;
(d) when you register an account with us;
(e) when you participate in any surveys or marketing campaigns;
(f) when you login to visit our websites, use our mobile applications or view any of our social media pages;
(g) when you contact us whether in person, by phone, by email or via any social media platforms, to make enquirer or provide information;
(h) when verifying your identity; and
(i) when you subscribe to our marketing or promotional materials.
You are not required to provide the personal information that we request, but we may not be able to provide you with our products, services or benefits or you may not be able to login to our platforms or use certain features without such information.
You have the right to request access to the personal information we have about you, and to request us to make correction of, update or delete the information.
Purposes of Collection
Your personal data may be used for one or more of the following purposes (“Purposes”):
(a) communicating with you;
(b) verifying your identity and any accounts you have with us;
(c) administering any loyalty or other marketing, promotional or corporate programs that we are involved in, including providing you with the benefits that you are entitled;
(d) processing your orders for products and services you place with us (such as maintaining your shopping cart, attending to billing, payments, refunds and delivery arrangements);
(e) handling and responding to your inquiries, suggestions or complaints;
(f) conducting customer surveys or organizing events for customers;
(g) providing you with customer service;
(h) conducting analysis to help us better understand our customers and to improve our services and products;
(i) customizing the information displayed on our shopping websites/apps and social networking/media platforms to create better customers experience;
(j) designing targeted promotional offers;
(k) conducting advertising activities, including targeted advertising;
(l) conducting direct marketing activities;
(m) fulfilling our obligation to maintain records of processing activities;
(n) meeting legal, regulatory or compliance requirements, dealing with enquires from law enforcement or regulatory bodies or for the purpose of obtaining legal advice; and
(o) any other purposes directly related to any of the above purposes.
We only collect personal data we actually need for or directly related to our specific Purposes. If we intend to use the personal information for purposes other than the above, we will seek your consent prior to using your personal data.
We intend to use your personal information for direct marketing which will include the marketing and promotion of all products. We will not provide your personal information to third parties for use in their direct marketing activities.
You may withdraw your consent for us to use your personal information in our direct marketing activities by indicating your preference where appropriate or request us to change your preference (without any fees), at any time by contacting our representative listed in the “Contact Us” section below. For direct marketing sent by emails, you may also unsubscribe with the link provided at the bottom of our emails.
How We Will Use Your Personal Data
We will process (including without limitation collect, store, hold, use, transfer and disclose) the information you provide in a manner compatible with the required laws and regulations. We will endeavor to keep your information secured, accurate and up to date, and not keep it for longer than is necessary.
Cookies and Other Automated Means
(a) Strictly Necessary Cookies. These cookies are essential, as they enable you to browse our website and use its features, such as accessing log-in or secured areas. These cookies cannot be switched off or otherwise the website would not work properly. However, these cookies do not store any personal data.
(b) Functionality Cookies. These cookies are used to enhance your shopping experience. For example, they allow us to remember what your preferred country is and what items you have added to your shopping cart when you visit our website again. The information these cookies collect may be anonymous, and they are not used to track your browsing activity on other sites. They are optional to users.
(c) Targeting Cookies. Many of these are provided by third parties. These cookies can remember that your device has visited a site, and may also be able to track your device’s browsing activity on other sites. Examples of what we are using are Google Analytics and Adobe Analytics. Such information may be shared with other advertising networks to deliver the advertising. Again, you can block these cookies.
If you continue without changing your setting, you have consented to use of all our cookies in this website.
Retention of Personal Data
We will periodically review the personal data we hold. We will retain your personal data for as long as it is necessary to fulfill the Purposes for which the personal data is to be used, and delete any of your personal data that we have stored as soon as reasonably practicable, subject to, or where otherwise required or permitted by law.
While we will endeavor to permanently erase your personal data once it reaches the end of its retention period, some of your personal data may still exist within our systems, for example if it is waiting to be overwritten. For our purposes, this data has been put beyond use, meaning that, while it still exists in the electronic ether, our employees will not have any access to it or use it again.
Protection of Information
In order to protect your personal data against accidental, unlawful or unauthorized access, we will implement appropriate measures to protect the confidentiality and security of the personal data that we collect and process.
Websites of Third Parties